More Google reviews. A stronger profile. More booked jobs.
Pink Fin Systems automates review requests, replies to your reviews, keeps your Google Business Profile sharp, and reactivates past customers — so more of the people already searching for you actually call.
Illustration only — not real customer data.
You're doing great work. Google just can't see it yet.
Most homeowners pick a contractor from the top few results on Google Maps. If your profile is thin and your reviews are stale, the phone rings for someone else.
"Why do they show up and we don't?"
Competitors with worse craftsmanship often win the map pack simply because their profile is active, updated weekly, and packed with exact categories.
Happy customers forget to review
Homeowners rave on the driveway, but once the truck leaves they get busy. Unless they get a polite reminder on their phone that evening, the review never happens.
Reviews sit unanswered
Google checks how frequently and quickly you reply to customer reviews. Empty comment sections signal an abandoned business to both algorithms and future buyers.
Your past customers go cold
Hundreds of people who already trusted you sit in old job sheets. When they need seasonal tune-ups or repairs, they start a fresh search instead of calling you.
A reputation system that runs while you're on the job
Built for trades who want more booked work without spending hours behind a keyboard.
More recent reviews steadily
Every completed job automatically receives an honest request via SMS and email.
A Google profile that works as hard as you
Clean categories, correct service areas, updated photos, and weekly custom posts.
Every review answered
We write and post thoughtful, brand-aligned replies to every Google review for you.
Revenue from customers you already earned
Respectful text and email campaigns awaken past customers for seasonal bookings.
Hours back every week
No more chasing down customers or logging into Google after a 10-hour day on site.
Clean, compliant, and honest
Strict adherence to Google review policies: no gating, no buying, no fake reviews ever.
Up and running in about a week
Zero disruption to your crew. Here is our straightforward four-step process.
Free audit
We show you the gaps on your profile, compare nearby competitors, with no charge and zero pressure.
Quick setup
We clean up your profile, connect your customer job list, and write review messages in your exact voice.
System runs
After every job customers get a friendly text + email; we reply to new reviews and post weekly updates.
You see it
Receive instant alerts when new reviews post, plus a plain-English monthly report showing calls and views.
See how it works for your kind of work
Pick your trade for a quick preview of the challenges we address and how we set your Google presence up. Every plan is month-to-month.
Storm season decides your year. Reviews decide who gets the call.
When severe spring hail strikes Omaha, thousands of panicked homeowners turn directly to Google Maps. The roofing contractors with hundreds of recent 5-star reviews and active profiles capture the calls before out-of-town storm chasers even knock on the door.
- Severe hail floods the Omaha map pack with transient, out-of-town crews
- Homeowners are rightfully wary of pushy storm-chaser sales tactics
- Long insurance claims and multi-week projects cause crews to forget the review ask
- Automated request timed precisely at final walkthrough and insurance sign-off
- Targeted Google posts published immediately after verified local storm dates
- Real photo uploads showcasing finished residential and commercial roofs in Omaha
- Ongoing reactivation of past inspection lists before the next severe weather season
Only categories that truly match your work.
Everything your Google presence needs, in one place
Automated Review Requests →
Polite, automated text and email requests sent immediately after job completion with your direct Google review link.
Done-For-You Review Responses →
We draft and post respectful, keyword-natural replies to every Google review so your listing always shows active care.
Google Profile Cleanup →
Complete audit and overhaul of primary and secondary categories, service menus, service areas, and attributes.
Weekly GBP Posts & Photos →
Keep the Google algorithm happy with fresh weekly updates, seasonal offers, project highlights, and real photos.
Database Reactivation Campaigns →
Wake up cold customer lists with a 3-touch respectful SMS/email sequence. Inbound bookings route directly to you.
Monthly Performance Reporting →
Clear metrics on phone calls, direction requests, website visits, and new reviews delivered straight to your inbox.
Score your Google Business Profile
Toggle what's true for your listing today and watch your score update live. It's the same checklist we run in your free audit.
We'll get your first 10 reviews free.
Start any review plan or bundle and you pay nothing for your review plan until our system has generated your first 10 new Google reviews from your real customers. Month-to-month, no long contract.
Fine print: Real customers only. Google-compliant requests. One offer per business, details on your call.
What could more reviews mean for your revenue?
Move the sliders to match your business. This is an illustrative estimate to help you think it through — not a guarantee of results.
We assume automation asks ~85% of customers and ~20% of asked customers leave a review. Adjust the last slider to match how much you think fresh reviews influence new bookings. Illustrative only — your real results vary.
Simple plans, priced for local businesses
Month-to-month, no long contracts. Pick the review tier that matches your monthly job volume.
Starter
Automated text + email review request after every job for growing crews.
- Automated text + email request after every job
- 1 friendly follow-up message
- Up to 100 requests / month
- Instant new-review alerts
- Proven response templates
- Plain-English monthly report
Growth
Everything you need to ask every customer and have every review answered.
- Everything in Starter
- Up to 300 requests / month
- 2 friendly follow-up messages
- We write and post replies to every Google review
- One-time past-customer review outreach
- Printable QR review cards for trucks and counters
- Monthly report + 15-minute review call
Pro
Maximum volume, priority 1-business-day replies, and multi-location coverage.
- Everything in Growth
- Up to 750 requests / month
- Replies within 1 business day (Google + Facebook)
- Quarterly past-customer outreach campaign
- Unhappy-customer alerts (never blocks reviewing)
- Multi-location tracking
- Priority support + monthly strategy call
Run by someone who's been on your side of the counter
I'm Bryan Hickam. For 18 years I owned and ran Precision Painting Inc, and I led and managed a sales team in home services. The landscape for home services has changed drastically over the last decade — it's harder and harder for small business owners and owner-operators to compete with the big companies and their big marketing budgets. Over the years I learned there are ways to effectively improve a company's presence without paying a five-figure agency fee. I started Pink Fin Systems to help small business owners improve their systems and grow their bottom lines.
A local team for local trades
We're based in Omaha and work only with home service businesses in the metro — on both sides of the river.
Frequently Asked Questions
Everything you need to know about how Pink Fin Systems works.
See exactly what's holding your Google profile back.
Get a free, no-pressure Google Business Profile audit. We'll show you what's missing, what competitors are doing, and the first fixes we'd make. You keep the audit either way.